Phulkaris were embroidered by hand, from the back of the cloth. Silk flowers worked into cotton, kept for weddings and Lohri.
Drag to compare. Same flowers, same borders.
We cut the same flowers and diamond borders into the dial, in raised relief, so the pattern catches the light when you turn your wrist.
Phulkari’s flowers and diamond borders, raised across a deep red dial, with Gurmukhi numerals in polished silver.
40 mm steel · Swiss Made Ronda 515 · Sapphire
US and Canada. Free US shipping; Canada is priced with duties and taxes included, so nothing is owed at the door. 30-day returns from the day it arrives. Anywhere else, write to us.
One-year warranty on the Swiss Made movement. 5 ATM: hands, splashes, rain, not swimming. Sapphire crystal.
40 mm case on an integrated steel bracelet. Fits wrists 6.5″ to 8″, and links come out to size it. Fit guide
A phulkari was never
made in bulk.
Each one was embroidered for someone: a bride, a daughter, a new home. So we’re making a single run of 500, and then this dial is retired.
Pre-order · $325If the date moves, you hear from me first — and you can wait, or take a full refund. — Veer
Pre-order · $325Measure where you wear a watch. The bracelet fits wrists 6.5″ to 8″, and links come out to size it.
The full $325 today. You can cancel any time before it ships for a full refund, no questions.
No. 500 pieces, once. When this run sells out, it is gone.
US and Canada. Free US shipping. Canada is priced with duties and taxes included, so nothing is owed at the door. Anywhere else, write to us.
40 mm case on an integrated steel bracelet. Fits wrists 6.5″ to 8″, and links come out to size it.
No. The phulkari pattern is cut into the dial in raised relief and lacquered in deep red, so it catches the light and lasts as long as the watch.
Designed in the USA. Hand-assembled in Shenzhen with a Swiss Made Ronda movement. Final inspection, packing and shipping from the USA.
When we first showed this dial, thousands of you asked us to make it. So we are.
Deep red, Gurmukhi numerals, the pattern cut into the dial so it catches the light. Five hundred of them, and I’ll share progress as they come together.
— VeerLeave your email. We’ll write once, before the last pieces go.
Ships by 13 January 2027. Made through the autumn, packed in December.
Pre-order · $325