The script our ancestors wrote in.
Every character drawn from scratch. The way numerals were supposed to be set on a dial.
Whydotheobjectsthattrackourpresentalwaysignoreourpast?
FROM VEER, THE FOUNDER
Swissprecision.Italianleather.Surgicalsteel.Noneofitforus.
After my grandfather passed, I started wearing his old watch — a simple timepiece that became an heirloom.
It struck me that every premium category has a culture behind it. Nine hundred million South Asians, and no brand had ever built one for us.
What if we could make watches the way we would — with our own numerals, our own emblems, our own hands doing the work?
01 · WHAT WE WOULDN'T CUT
Three things we promised ourselves we'd never compromise on.
On the dial, where anyone can see. On the caseback, where only we will.
The Lion of Gir. The Royal Bengal Tiger. Shivaji Maharaj. No stock icons. No approximations.
The parts you can't see matter most.
Swiss Ronda. Sapphire. 316L steel. Craftsmanship, for us, is a form of respect.
- A · THE SCRIPT
The script our ancestors wrote in.
Every character drawn from scratch. The way numerals were supposed to be set on a dial.
- B · THE EMBLEM
On the dial, where anyone can see. On the caseback, where only we will.
The Lion of Gir. The Royal Bengal Tiger. Shivaji Maharaj. No stock icons. No approximations.
- C · THE CASE
The parts you can't see matter most.
Swiss Ronda. Sapphire. 316L steel. Craftsmanship, for us, is a form of respect.
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WHAT WEARERS SAY
From the diaspora, in their own words.
Being American wearing a Gujarati watch not only made me proud — but also my parents.
Kartik P.New JerseyPride of GujaratMy wife gifted me this watch for our anniversary. Among my collection, this is the one I go out of my way to wear.
Harmandeep S.WashingtonPride of PunjabI'm a lover of watches. I've owned much more expensive pieces. What convinces me about this one is that it's unique — and it's mine.
Aravind S.IllinoisTimeless TamilMy daughters gave me this as a birthday gift. I'm a watch collector — this one is unique and close to my heart.
Chandrahas B.TexasPride of MaharashtraThis watch exceeded all my expectations. Easily the most special timepiece I've owned.
Sohan S.VirginiaPride of BengalMy heart is so full. I bought watches from the Gujarat and Kerala collections — they are absolutely perfect.
Jeena C.TexasPride of Kerala
01 / 06Read all 80 reviews →
THE COLLECTION
Some watches are universal. We want ours to be unmistakably yours.
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